
Ship AI-powered products that customers love & drive revenue

We’re the partner product teams rely on to pinpoint how to win with AI —and map the steps to unlock growth in existing products
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FOUNDED IN 2012 /TRUSTED BY EVERYONE
TRUSTED BY 300+ COMPANIES
TRUSTED BY 300+ COMPANIES


Customers expect effortless everything
Customers expect effortless everything
Customers expect effortless everything
Our competitors have already automated that
Our competitors have already automated that
Our competitors have already automated that
Turn the risks about AI into your competitive advantages
LLMs will disrupt how customers find us
LLMs will disrupt how customers find us
LLMs will disrupt how customers find us
Our last investment into AI didn't work out
Our last investment into AI didn't work out
Our last investment into AI didn't work out
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OUR SERVICES
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OUR SERVICES
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OUR SERVICES
Research & Strategy Experts for the AI Era
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CASE STUDIES
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CASE STUDIES
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CASE STUDIES
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2024
Future vision for Micrsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding

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2024
Future vision for Micrsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding

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2024
Future vision for Micrsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding

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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
Lack of analytics surfaces for low data maturity users
Key finding

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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
Lack of analytics surfaces for low data maturity users
Key finding

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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
Lack of analytics surfaces for low data maturity users
Key finding

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OUR APPROACH
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OUR APPROACH
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OUR APPROACH
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1
2
3
4

Audit
Pinpoint what is limiting the success of your product or service. We focus on barriers to comprehension, conversion, competitiveness. For AI products this is especially critical since trust and utility can be easily lost with poorly-written response or incorrectly phrased instruction.
Research
Deeply understand the 'what' and 'why' driving customer behaviours. Whereas A/B testing and analytics can pinpoint issues, our rapid-research methodology empowers product teams by getting you critical answers and decisions at the speed dictated by your sprints.
Test
Be certain that improvements will work by creating and testing prototypes. Benchmark performance against competitors and get additional clarity about specific interactions, marketing, content, and future features will drive advantages.
Transform
Strategies that define the future of your product or service. These strategic futures will outline how your brand can grow by adopting new features, technologies, and by targeting new audiences and capabilities. Our focus on is on customer experience as a unifying layer, enhanced by leveraging AI.
/01

Discover
We start by digging deep, understanding your goals, audience, and challenges. This is where insights surface and opportunities take shape.
/01

Discover
We start by digging deep, understanding your goals, audience, and challenges. This is where insights surface and opportunities take shape.
/01

Discover
We start by digging deep, understanding your goals, audience, and challenges. This is where insights surface and opportunities take shape.
/02

Plan
Next we map out a clear strategy, aligning AI solutions with your vision. Every step is designed to solve real problems and unlock growth.
/02

Plan
Next we map out a clear strategy, aligning AI solutions with your vision. Every step is designed to solve real problems and unlock growth.
/02

Plan
Next we map out a clear strategy, aligning AI solutions with your vision. Every step is designed to solve real problems and unlock growth.
/03

Build
Then we bring ideas to life, developing custom AI agents and automations. Each solution is crafted to fit seamlessly into your workflow.
/03

Build
Then we bring ideas to life, developing custom AI agents and automations. Each solution is crafted to fit seamlessly into your workflow.
/03

Build
Then we bring ideas to life, developing custom AI agents and automations. Each solution is crafted to fit seamlessly into your workflow.
/04

Scale
Finally we refine and expand, tracking results, improving performance, and scaling your AI systems as your business grows.
/04

Scale
Finally we refine and expand, tracking results, improving performance, and scaling your AI systems as your business grows.
/04

Scale
Finally we refine and expand, tracking results, improving performance, and scaling your AI systems as your business grows.
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TESTIMONIALS
This has been the clearest research roadmap that leads into product roadmap that we've had in a long time.

Spotify
World's leading streaming platform
You are not only highly skilled in the craft of research itself, but you also bring a strategist’s lens to every engagement. This was especially evident for me on the SESB brand project. I rarely say this, but you consistently anticipated my thoughts and feedback. Your ability to frame research in a way that drives meaningful insight and unlocks new understanding for the team sets you apart from other researchers I have worked with."

Schneider Electric
Multinational specialized in digital automation and energy management.
It has been such a pleasure working with PH1 on this project. During such a busy time for our team, it has been so incredibly helpful to partner with you on this. You brought so much value to the team and we enjoyed being on this adventure with you.

Proximity Lab
Digital strategy firm for Adobe, Carvana, Unilever, Microsoft and Oracle
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TESTIMONIALS
This has been the clearest research roadmap that leads into product roadmap that we've had in a long time.

Spotify
World's leading streaming platform
You are not only highly skilled in the craft of research itself, but you also bring a strategist’s lens to every engagement. This was especially evident for me on the SESB brand project. I rarely say this, but you consistently anticipated my thoughts and feedback. Your ability to frame research in a way that drives meaningful insight and unlocks new understanding for the team sets you apart from other researchers I have worked with."

Schneider Electric
Multinational specialized in digital automation and energy management.
It has been such a pleasure working with PH1 on this project. During such a busy time for our team, it has been so incredibly helpful to partner with you on this. You brought so much value to the team and we enjoyed being on this adventure with you.

Proximity Lab
Digital strategy firm for Adobe, Carvana, Unilever, Microsoft and Oracle
/
TESTIMONIALS
This has been the clearest research roadmap that leads into product roadmap that we've had in a long time.

Spotify
World's leading streaming platform
You are not only highly skilled in the craft of research itself, but you also bring a strategist’s lens to every engagement. This was especially evident for me on the SESB brand project. I rarely say this, but you consistently anticipated my thoughts and feedback. Your ability to frame research in a way that drives meaningful insight and unlocks new understanding for the team sets you apart from other researchers I have worked with."

Schneider Electric
Multinational specialized in digital automation and energy management.
It has been such a pleasure working with PH1 on this project. During such a busy time for our team, it has been so incredibly helpful to partner with you on this. You brought so much value to the team and we enjoyed being on this adventure with you.

Proximity Lab
Digital strategy firm for Adobe, Carvana, Unilever, Microsoft and Oracle
The difference is clear
The difference is clear
Industry-leading AI & CX strategy
Industry-leading AI & CX strategy
Value-based pricing & extremely lean team
Value-based pricing & extremely lean team
Work directly with most senior leadership
Work directly with most senior leadership
Only work on handful of projects annually
Only work on handful of projects annually
Faster & more frequent delivery
Faster & more frequent delivery
Deep experience with product, CX, strategy
Deep experience with product, CX, strategy
Comfort with fast, ambiguous projects
Comfort with fast, ambiguous projects
Other Agencies
Basic understanding of AI
Basic understanding of AI
Expensive and outdated hourly model
Expensive and outdated hourly model
Bloated & junior teams
Bloated & junior teams
You get lost amongst dozens of clients
You get lost amongst dozens of clients
Long projects at their pace, not yours
Long projects at their pace, not yours
Need to outsource many capabilities
Need to outsource many capabilities
Projects are templated & inflexible
Projects are templated & inflexible
Industry-leading AI & CX strategy
Value-based pricing & extremely lean team
Work directly with most senior leadership
Only work on handful of projects annually
Faster & more frequent delivery
Deep experience with product, CX, strategy
Comfort with fast, ambiguous projects
Other Agencies
Basic understanding of AI
Expensive and outdated hourly model
Bloated & junior teams
You get lost amongst dozens of clients
Long projects at their pace, not yours
Need to outsource many capabilities
Projects are templated & inflexible
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INDUSTRIES
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INDUSTRIES
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INDUSTRIES
Deep Expertise in Your Industry
/01

Saas
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Saas
/01

Saas
/02

health
/02

health
/02

health
/03

education
/03

education
/03

education
/04

financial
/04

financial
/04

financial
/05

analytics
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analytics
/05

analytics
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ABOUT US
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ABOUT US
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ABOUT US
Our Leadership
PH1 Research was founded in 2012 and leveraged human-centred design, rapid prototyping, service design, design thinking, strategic foresight, journey mapping, and service blueprinting with leading orgs. We specialize across the software, ecommerce, SaaS, analytics, education, financial services, higher education, entertainment, sports, and transportation sectors.

01
Arpy Dragffy
CEO & Chief Strategy Officer
Arpy Dragffy leads project vision and strategy. He is responsible for ensuing that all work exceeds the expectations of clients and is as innovative as possible. He started in tech in 2002 and has led product, marketing, and design teams. He's at this most comfortable leading execs through future-forward strategies.

01
Arpy Dragffy
CEO & Chief Strategy Officer
Arpy Dragffy leads project vision and strategy. He is responsible for ensuing that all work exceeds the expectations of clients and is as innovative as possible. He started in tech in 2002 and has led product, marketing, and design teams. He's at this most comfortable leading execs through future-forward strategies.
show bio

01
Arpy Dragffy
CEO & Chief Strategy Officer
Arpy Dragffy leads project vision and strategy. He is responsible for ensuing that all work exceeds the expectations of clients and is as innovative as possible. He started in tech in 2002 and has led product, marketing, and design teams. He's at this most comfortable leading execs through future-forward strategies.
show bio

02
Brittany Hobbs
COO & Chief Operations Officer
Brittany Hobbs is one of the world's most versatile mixed methods researchers. She has was recently VP Insights at Huge, one of the world's largest agencies. By bringing together behavioural science, psychology, and the latest AI research —she challenges what is possible in short projects.

02
Brittany Hobbs
COO & Chief Operations Officer
Brittany Hobbs is one of the world's most versatile mixed methods researchers. She has was recently VP Insights at Huge, one of the world's largest agencies. By bringing together behavioural science, psychology, and the latest AI research —she challenges what is possible in short projects.
show bio

02
Brittany Hobbs
COO & Chief Operations Officer
Brittany Hobbs is one of the world's most versatile mixed methods researchers. She has was recently VP Insights at Huge, one of the world's largest agencies. By bringing together behavioural science, psychology, and the latest AI research —she challenges what is possible in short projects.
show bio
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FAQ
Frequently Asked Questions
What is the history of PH1 and who have you worked with?
PH1 has helped the largest corporations and most innovative startups reimagine their CX. Founded in 2012, we have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
How long are typical projects when working with PH1?
An audit can be as quick as one week, and research as fast as two weeks. Comprehensive, multi-stakeholder strategic projects typically require 3+ months to ensure that the process allows for appropriate engagement processes and alignment of teams. Many of our clients hire us repeatedly so that we can work close with their product, design, and/or marketing teams so that we can enhance and elevate their work products.
We're US-based, how can we work with PH1 (a Canadian-based firm) legally?
PH1 has completed dozens of projects with USA clients —all legally and without a single issue. A U.S. company can work with us legally and avoid the mandatory 30% U.S. tax withholding by completing a properly completed IRS Form W-8BEN-E. So even if your company is unable to hire employees that lack the legal ability to work in the USA —and/or need sponsorship— you can hire PH1 problem-free. Agreements, SOWs, and procurement processes used by Fortune 500 companies. Currency exchange is handled transparently, and many US clients appreciate the favorable exchange rate. We're fully insured for cross-border professional services work.
What do projects and engagements with PH1 cost?
As a small team we're unbelievably flexible. We've worked on two-week projects with solopreneurs and one-year engagements with the biggest corporations in the world. Our model is tailoring services and outcomes explicitly around what you need budgetarily and in terms of value from the process. We are champions of uncomfortable truths; if your project is unlikely to succeed because the budget is too low or the timeline too tight, we'll let you know. We want you to succeed. In terms of specifics: - Audits start at $3,000 - Research projects start at $7,500 - Rapid prototyping projects start at $10,000 - Strategic projects at $25,000
Does PH1 offer workshop facilitation and training?
Yes, workshop facilitation and capability building are core offerings at PH1. We design and facilitate strategic workshops ranging from half-day sessions to multi-day intensives, covering areas like product vision alignment, customer journey mapping, innovation sprints, and stakeholder alignment. Our facilitation approach emphasizes participation and actionable outcomes—not just sticky notes on walls. We also offer training programs to build internal research and design capabilities within your team, including research methods training, interview technique coaching, and synthesis workshops. These sessions can be delivered virtually or in-person across North America. Many clients combine project work with training to ensure lasting organizational impact.
Does PH1 work primarily work with private or public sector clients?
PH1 maintains a balanced portfolio across both private and public sectors, which we consider a strategic advantage. Our private sector experience includes work with global technology companies, financial services, retail, and healthcare organizations—clients like Spotify, Microsoft, and Dell. Our public sector work spans federal, provincial, and municipal governments across Canada, including the Government of Canada and various Crown corporations. This cross-sector experience provides valuable perspective: we bring private sector innovation practices to government projects, and the rigorous accountability standards of public sector work benefit our enterprise clients. We understand the distinct procurement, compliance, and stakeholder dynamics of each sector.
Does PH1 open to working as an agency sub-contractor or as a FTE contractor?
PH1 has partnered with dozens of leading agencies and consultancies as a trusted subcontractor, providing specialized UX research, product strategy, and service design capabilities that complement their core offerings. We operate seamlessly under agency brands with complete confidentiality—your client relationship remains fully intact while we deliver expert work behind the scenes. What distinguishes our subcontractor relationships is the seniority and autonomy we bring: we regularly serve as acting project leads on complex engagements, not just supplementary resources. Our team has led on-site workshops and executive working sessions on behalf of agency partners, facilitating strategic conversations directly with C-suite stakeholders and senior leadership teams. This means you can confidently position PH1 expertise as an extension of your own capabilities without concern about client-facing readiness. We understand agency economics and structure our pricing to preserve healthy margins for our partners. Embedded & FTE Contractor Arrangements While we're open to embedded arrangements where PH1 team members integrate with your internal teams, we believe our greatest value comes through consulting engagements rather than staff augmentation. Here's the uncomfortable truth about embedded models: they often reduce experienced strategists and researchers to task-takers, limiting the independent perspective and constructive challenge that drives meaningful outcomes. When PH1 operates as a consulting partner rather than a borrowed FTE, you gain practitioners who bring 20+ years of cross-industry pattern recognition, who aren't constrained by internal politics, and who are explicitly empowered to surface difficult truths your organization needs to hear. That said, we recognize some situations genuinely call for embedded support—team capacity gaps, parental leave coverage, or building internal capabilities through close collaboration. We're happy to discuss rates and structures for these arrangements during our initial conversation. We handle all employment logistics, simplifying your procurement and eliminating HR complexity on your end. Structuring the Right Relationship Whether subcontracting, consulting, or embedded, we customize IP assignment, confidentiality terms, reporting structures, and communication protocols to your specific requirements. Many of our longest and most impactful client relationships began through one model and evolved into another as trust developed and needs changed. Let's discuss which structure best serves your current objectives.
How does PH1 guarantee the quality of work and guarantee delivery?
Quality assurance at PH1 is embedded throughout our methodology, not added as an afterthought. Every engagement includes defined quality gates at key milestones, allowing you to review and approve work before proceeding. Our senior practitioners remain involved throughout projects—you won't experience the bait-and-switch common at larger consultancies. We document our methods transparently, so you understand exactly how insights were generated. For deliverables, we include revision cycles and collaborative refinement. Regarding delivery guarantees, we commit to timelines contractually and maintain contingency planning for unforeseen circumstances. Our 20+ years in business reflects consistent delivery—we couldn't sustain a boutique consultancy otherwise. Client references are available upon request.
Which industries does PH1 have expertise in?
Over two decades, PH1 has developed deep expertise across technology, financial services, telecommunications, healthcare, retail and e-commerce, government and public services, and media and entertainment. We've partnered with organizations ranging from early-stage startups to Fortune 500 enterprises. Rather than claiming superficial familiarity across every sector, we invest in understanding the specific dynamics, regulations, customer expectations, and competitive landscapes within each industry we serve. This expertise accelerates project timelines and improves insight quality—we're not learning your industry on your budget. When engaging in newer sectors, we're transparent about our experience level and often partner with domain experts to supplement our strategic and research capabilities.
What is the PH1 project management process?
PH1 employs a structured yet adaptable project management approach designed for research and strategy work. Every engagement begins with a detailed kickoff establishing objectives, stakeholders, communication protocols, and success criteria. We use weekly status updates—typically brief written summaries plus check-in calls as needed—to maintain alignment without creating meeting burden. Project milestones are clearly defined with specific deliverables, and we build in formal review points where you approve direction before proceeding. We're experienced working within client project management systems when required, including Jira, Asana, Monday, and enterprise PPM tools. You'll have a dedicated project lead as your primary contact throughout the engagement, ensuring continuity and accountability.
What is the PH1 data storage and PII compliance policy?
PH1 takes data privacy and security seriously, maintaining policies aligned with Canadian PIPEDA requirements and designed to satisfy enterprise security reviews. All project data is stored on encrypted, access-controlled systems within Canadian data centres. We collect only the personal information necessary for research objectives and obtain appropriate consent from research participants. Data retention follows agreed-upon schedules, with secure deletion upon project completion or client request. For clients subject to specific regulatory requirements—HIPAA, SOC 2, or industry-specific frameworks—we adapt our protocols accordingly and can execute Data Processing Agreements. We're experienced with enterprise security questionnaires and vendor assessment processes, and maintain documentation ready for your procurement and legal teams.
Which tools and software does PH1 use?
PH1 utilizes industry-standard tools selected for research quality, collaboration efficiency, and client accessibility. For research operations, we use platforms including UserTesting, Lookback, and Dscout for remote research, along with Dovetail and Notably for analysis and synthesis. Design work leverages Figma, Miro, and FigJam for collaborative visualization. Project management and communication typically flow through Slack, Notion, and Google Workspace, though we readily adapt to client systems. For quantitative research, we employ Qualtrics, SurveyMonkey, and various analytics platforms. We're tool-agnostic where it serves client needs—if your organization requires specific platforms for security or integration reasons, we'll work within your ecosystem. All tools we use meet enterprise security and privacy standards.
What types of insurance coverage does PH1 have?
PH1 maintains comprehensive insurance coverage appropriate for professional services engagements with enterprise clients. Our coverage includes Professional Liability (Errors & Omissions) insurance with limits that satisfy typical Fortune 500 vendor requirements, Commercial General Liability insurance, and Cyber Liability coverage protecting against data breach incidents. We also carry appropriate Workers' Compensation coverage for our team. Certificates of Insurance are readily available upon request for your procurement and legal review. For clients requiring specific coverage limits or additional insured status, we can typically accommodate these requirements. Our broker can speak directly with your risk management team if detailed coverage discussions are needed during vendor qualification.
/
FAQ
Frequently Asked Questions
What is the history of PH1 and who have you worked with?
PH1 has helped the largest corporations and most innovative startups reimagine their CX. Founded in 2012, we have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
How long are typical projects when working with PH1?
An audit can be as quick as one week, and research as fast as two weeks. Comprehensive, multi-stakeholder strategic projects typically require 3+ months to ensure that the process allows for appropriate engagement processes and alignment of teams. Many of our clients hire us repeatedly so that we can work close with their product, design, and/or marketing teams so that we can enhance and elevate their work products.
We're US-based, how can we work with PH1 (a Canadian-based firm) legally?
PH1 has completed dozens of projects with USA clients —all legally and without a single issue. A U.S. company can work with us legally and avoid the mandatory 30% U.S. tax withholding by completing a properly completed IRS Form W-8BEN-E. So even if your company is unable to hire employees that lack the legal ability to work in the USA —and/or need sponsorship— you can hire PH1 problem-free. Agreements, SOWs, and procurement processes used by Fortune 500 companies. Currency exchange is handled transparently, and many US clients appreciate the favorable exchange rate. We're fully insured for cross-border professional services work.
What do projects and engagements with PH1 cost?
As a small team we're unbelievably flexible. We've worked on two-week projects with solopreneurs and one-year engagements with the biggest corporations in the world. Our model is tailoring services and outcomes explicitly around what you need budgetarily and in terms of value from the process. We are champions of uncomfortable truths; if your project is unlikely to succeed because the budget is too low or the timeline too tight, we'll let you know. We want you to succeed. In terms of specifics: - Audits start at $3,000 - Research projects start at $7,500 - Rapid prototyping projects start at $10,000 - Strategic projects at $25,000
Does PH1 offer workshop facilitation and training?
Yes, workshop facilitation and capability building are core offerings at PH1. We design and facilitate strategic workshops ranging from half-day sessions to multi-day intensives, covering areas like product vision alignment, customer journey mapping, innovation sprints, and stakeholder alignment. Our facilitation approach emphasizes participation and actionable outcomes—not just sticky notes on walls. We also offer training programs to build internal research and design capabilities within your team, including research methods training, interview technique coaching, and synthesis workshops. These sessions can be delivered virtually or in-person across North America. Many clients combine project work with training to ensure lasting organizational impact.
Does PH1 work primarily work with private or public sector clients?
PH1 maintains a balanced portfolio across both private and public sectors, which we consider a strategic advantage. Our private sector experience includes work with global technology companies, financial services, retail, and healthcare organizations—clients like Spotify, Microsoft, and Dell. Our public sector work spans federal, provincial, and municipal governments across Canada, including the Government of Canada and various Crown corporations. This cross-sector experience provides valuable perspective: we bring private sector innovation practices to government projects, and the rigorous accountability standards of public sector work benefit our enterprise clients. We understand the distinct procurement, compliance, and stakeholder dynamics of each sector.
Does PH1 open to working as an agency sub-contractor or as a FTE contractor?
PH1 has partnered with dozens of leading agencies and consultancies as a trusted subcontractor, providing specialized UX research, product strategy, and service design capabilities that complement their core offerings. We operate seamlessly under agency brands with complete confidentiality—your client relationship remains fully intact while we deliver expert work behind the scenes. What distinguishes our subcontractor relationships is the seniority and autonomy we bring: we regularly serve as acting project leads on complex engagements, not just supplementary resources. Our team has led on-site workshops and executive working sessions on behalf of agency partners, facilitating strategic conversations directly with C-suite stakeholders and senior leadership teams. This means you can confidently position PH1 expertise as an extension of your own capabilities without concern about client-facing readiness. We understand agency economics and structure our pricing to preserve healthy margins for our partners. Embedded & FTE Contractor Arrangements While we're open to embedded arrangements where PH1 team members integrate with your internal teams, we believe our greatest value comes through consulting engagements rather than staff augmentation. Here's the uncomfortable truth about embedded models: they often reduce experienced strategists and researchers to task-takers, limiting the independent perspective and constructive challenge that drives meaningful outcomes. When PH1 operates as a consulting partner rather than a borrowed FTE, you gain practitioners who bring 20+ years of cross-industry pattern recognition, who aren't constrained by internal politics, and who are explicitly empowered to surface difficult truths your organization needs to hear. That said, we recognize some situations genuinely call for embedded support—team capacity gaps, parental leave coverage, or building internal capabilities through close collaboration. We're happy to discuss rates and structures for these arrangements during our initial conversation. We handle all employment logistics, simplifying your procurement and eliminating HR complexity on your end. Structuring the Right Relationship Whether subcontracting, consulting, or embedded, we customize IP assignment, confidentiality terms, reporting structures, and communication protocols to your specific requirements. Many of our longest and most impactful client relationships began through one model and evolved into another as trust developed and needs changed. Let's discuss which structure best serves your current objectives.
How does PH1 guarantee the quality of work and guarantee delivery?
Quality assurance at PH1 is embedded throughout our methodology, not added as an afterthought. Every engagement includes defined quality gates at key milestones, allowing you to review and approve work before proceeding. Our senior practitioners remain involved throughout projects—you won't experience the bait-and-switch common at larger consultancies. We document our methods transparently, so you understand exactly how insights were generated. For deliverables, we include revision cycles and collaborative refinement. Regarding delivery guarantees, we commit to timelines contractually and maintain contingency planning for unforeseen circumstances. Our 20+ years in business reflects consistent delivery—we couldn't sustain a boutique consultancy otherwise. Client references are available upon request.
Which industries does PH1 have expertise in?
Over two decades, PH1 has developed deep expertise across technology, financial services, telecommunications, healthcare, retail and e-commerce, government and public services, and media and entertainment. We've partnered with organizations ranging from early-stage startups to Fortune 500 enterprises. Rather than claiming superficial familiarity across every sector, we invest in understanding the specific dynamics, regulations, customer expectations, and competitive landscapes within each industry we serve. This expertise accelerates project timelines and improves insight quality—we're not learning your industry on your budget. When engaging in newer sectors, we're transparent about our experience level and often partner with domain experts to supplement our strategic and research capabilities.
What is the PH1 project management process?
PH1 employs a structured yet adaptable project management approach designed for research and strategy work. Every engagement begins with a detailed kickoff establishing objectives, stakeholders, communication protocols, and success criteria. We use weekly status updates—typically brief written summaries plus check-in calls as needed—to maintain alignment without creating meeting burden. Project milestones are clearly defined with specific deliverables, and we build in formal review points where you approve direction before proceeding. We're experienced working within client project management systems when required, including Jira, Asana, Monday, and enterprise PPM tools. You'll have a dedicated project lead as your primary contact throughout the engagement, ensuring continuity and accountability.
What is the PH1 data storage and PII compliance policy?
PH1 takes data privacy and security seriously, maintaining policies aligned with Canadian PIPEDA requirements and designed to satisfy enterprise security reviews. All project data is stored on encrypted, access-controlled systems within Canadian data centres. We collect only the personal information necessary for research objectives and obtain appropriate consent from research participants. Data retention follows agreed-upon schedules, with secure deletion upon project completion or client request. For clients subject to specific regulatory requirements—HIPAA, SOC 2, or industry-specific frameworks—we adapt our protocols accordingly and can execute Data Processing Agreements. We're experienced with enterprise security questionnaires and vendor assessment processes, and maintain documentation ready for your procurement and legal teams.
Which tools and software does PH1 use?
PH1 utilizes industry-standard tools selected for research quality, collaboration efficiency, and client accessibility. For research operations, we use platforms including UserTesting, Lookback, and Dscout for remote research, along with Dovetail and Notably for analysis and synthesis. Design work leverages Figma, Miro, and FigJam for collaborative visualization. Project management and communication typically flow through Slack, Notion, and Google Workspace, though we readily adapt to client systems. For quantitative research, we employ Qualtrics, SurveyMonkey, and various analytics platforms. We're tool-agnostic where it serves client needs—if your organization requires specific platforms for security or integration reasons, we'll work within your ecosystem. All tools we use meet enterprise security and privacy standards.
What types of insurance coverage does PH1 have?
PH1 maintains comprehensive insurance coverage appropriate for professional services engagements with enterprise clients. Our coverage includes Professional Liability (Errors & Omissions) insurance with limits that satisfy typical Fortune 500 vendor requirements, Commercial General Liability insurance, and Cyber Liability coverage protecting against data breach incidents. We also carry appropriate Workers' Compensation coverage for our team. Certificates of Insurance are readily available upon request for your procurement and legal review. For clients requiring specific coverage limits or additional insured status, we can typically accommodate these requirements. Our broker can speak directly with your risk management team if detailed coverage discussions are needed during vendor qualification.
/
FAQ
Frequently Asked Questions
What is the history of PH1 and who have you worked with?
PH1 has helped the largest corporations and most innovative startups reimagine their CX. Founded in 2012, we have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
How long are typical projects when working with PH1?
An audit can be as quick as one week, and research as fast as two weeks. Comprehensive, multi-stakeholder strategic projects typically require 3+ months to ensure that the process allows for appropriate engagement processes and alignment of teams. Many of our clients hire us repeatedly so that we can work close with their product, design, and/or marketing teams so that we can enhance and elevate their work products.
We're US-based, how can we work with PH1 (a Canadian-based firm) legally?
PH1 has completed dozens of projects with USA clients —all legally and without a single issue. A U.S. company can work with us legally and avoid the mandatory 30% U.S. tax withholding by completing a properly completed IRS Form W-8BEN-E. So even if your company is unable to hire employees that lack the legal ability to work in the USA —and/or need sponsorship— you can hire PH1 problem-free. Agreements, SOWs, and procurement processes used by Fortune 500 companies. Currency exchange is handled transparently, and many US clients appreciate the favorable exchange rate. We're fully insured for cross-border professional services work.
What do projects and engagements with PH1 cost?
As a small team we're unbelievably flexible. We've worked on two-week projects with solopreneurs and one-year engagements with the biggest corporations in the world. Our model is tailoring services and outcomes explicitly around what you need budgetarily and in terms of value from the process. We are champions of uncomfortable truths; if your project is unlikely to succeed because the budget is too low or the timeline too tight, we'll let you know. We want you to succeed. In terms of specifics: - Audits start at $3,000 - Research projects start at $7,500 - Rapid prototyping projects start at $10,000 - Strategic projects at $25,000
Does PH1 offer workshop facilitation and training?
Yes, workshop facilitation and capability building are core offerings at PH1. We design and facilitate strategic workshops ranging from half-day sessions to multi-day intensives, covering areas like product vision alignment, customer journey mapping, innovation sprints, and stakeholder alignment. Our facilitation approach emphasizes participation and actionable outcomes—not just sticky notes on walls. We also offer training programs to build internal research and design capabilities within your team, including research methods training, interview technique coaching, and synthesis workshops. These sessions can be delivered virtually or in-person across North America. Many clients combine project work with training to ensure lasting organizational impact.
Does PH1 work primarily work with private or public sector clients?
PH1 maintains a balanced portfolio across both private and public sectors, which we consider a strategic advantage. Our private sector experience includes work with global technology companies, financial services, retail, and healthcare organizations—clients like Spotify, Microsoft, and Dell. Our public sector work spans federal, provincial, and municipal governments across Canada, including the Government of Canada and various Crown corporations. This cross-sector experience provides valuable perspective: we bring private sector innovation practices to government projects, and the rigorous accountability standards of public sector work benefit our enterprise clients. We understand the distinct procurement, compliance, and stakeholder dynamics of each sector.
Does PH1 open to working as an agency sub-contractor or as a FTE contractor?
PH1 has partnered with dozens of leading agencies and consultancies as a trusted subcontractor, providing specialized UX research, product strategy, and service design capabilities that complement their core offerings. We operate seamlessly under agency brands with complete confidentiality—your client relationship remains fully intact while we deliver expert work behind the scenes. What distinguishes our subcontractor relationships is the seniority and autonomy we bring: we regularly serve as acting project leads on complex engagements, not just supplementary resources. Our team has led on-site workshops and executive working sessions on behalf of agency partners, facilitating strategic conversations directly with C-suite stakeholders and senior leadership teams. This means you can confidently position PH1 expertise as an extension of your own capabilities without concern about client-facing readiness. We understand agency economics and structure our pricing to preserve healthy margins for our partners. Embedded & FTE Contractor Arrangements While we're open to embedded arrangements where PH1 team members integrate with your internal teams, we believe our greatest value comes through consulting engagements rather than staff augmentation. Here's the uncomfortable truth about embedded models: they often reduce experienced strategists and researchers to task-takers, limiting the independent perspective and constructive challenge that drives meaningful outcomes. When PH1 operates as a consulting partner rather than a borrowed FTE, you gain practitioners who bring 20+ years of cross-industry pattern recognition, who aren't constrained by internal politics, and who are explicitly empowered to surface difficult truths your organization needs to hear. That said, we recognize some situations genuinely call for embedded support—team capacity gaps, parental leave coverage, or building internal capabilities through close collaboration. We're happy to discuss rates and structures for these arrangements during our initial conversation. We handle all employment logistics, simplifying your procurement and eliminating HR complexity on your end. Structuring the Right Relationship Whether subcontracting, consulting, or embedded, we customize IP assignment, confidentiality terms, reporting structures, and communication protocols to your specific requirements. Many of our longest and most impactful client relationships began through one model and evolved into another as trust developed and needs changed. Let's discuss which structure best serves your current objectives.
How does PH1 guarantee the quality of work and guarantee delivery?
Quality assurance at PH1 is embedded throughout our methodology, not added as an afterthought. Every engagement includes defined quality gates at key milestones, allowing you to review and approve work before proceeding. Our senior practitioners remain involved throughout projects—you won't experience the bait-and-switch common at larger consultancies. We document our methods transparently, so you understand exactly how insights were generated. For deliverables, we include revision cycles and collaborative refinement. Regarding delivery guarantees, we commit to timelines contractually and maintain contingency planning for unforeseen circumstances. Our 20+ years in business reflects consistent delivery—we couldn't sustain a boutique consultancy otherwise. Client references are available upon request.
Which industries does PH1 have expertise in?
Over two decades, PH1 has developed deep expertise across technology, financial services, telecommunications, healthcare, retail and e-commerce, government and public services, and media and entertainment. We've partnered with organizations ranging from early-stage startups to Fortune 500 enterprises. Rather than claiming superficial familiarity across every sector, we invest in understanding the specific dynamics, regulations, customer expectations, and competitive landscapes within each industry we serve. This expertise accelerates project timelines and improves insight quality—we're not learning your industry on your budget. When engaging in newer sectors, we're transparent about our experience level and often partner with domain experts to supplement our strategic and research capabilities.
What is the PH1 project management process?
PH1 employs a structured yet adaptable project management approach designed for research and strategy work. Every engagement begins with a detailed kickoff establishing objectives, stakeholders, communication protocols, and success criteria. We use weekly status updates—typically brief written summaries plus check-in calls as needed—to maintain alignment without creating meeting burden. Project milestones are clearly defined with specific deliverables, and we build in formal review points where you approve direction before proceeding. We're experienced working within client project management systems when required, including Jira, Asana, Monday, and enterprise PPM tools. You'll have a dedicated project lead as your primary contact throughout the engagement, ensuring continuity and accountability.
What is the PH1 data storage and PII compliance policy?
PH1 takes data privacy and security seriously, maintaining policies aligned with Canadian PIPEDA requirements and designed to satisfy enterprise security reviews. All project data is stored on encrypted, access-controlled systems within Canadian data centres. We collect only the personal information necessary for research objectives and obtain appropriate consent from research participants. Data retention follows agreed-upon schedules, with secure deletion upon project completion or client request. For clients subject to specific regulatory requirements—HIPAA, SOC 2, or industry-specific frameworks—we adapt our protocols accordingly and can execute Data Processing Agreements. We're experienced with enterprise security questionnaires and vendor assessment processes, and maintain documentation ready for your procurement and legal teams.
Which tools and software does PH1 use?
PH1 utilizes industry-standard tools selected for research quality, collaboration efficiency, and client accessibility. For research operations, we use platforms including UserTesting, Lookback, and Dscout for remote research, along with Dovetail and Notably for analysis and synthesis. Design work leverages Figma, Miro, and FigJam for collaborative visualization. Project management and communication typically flow through Slack, Notion, and Google Workspace, though we readily adapt to client systems. For quantitative research, we employ Qualtrics, SurveyMonkey, and various analytics platforms. We're tool-agnostic where it serves client needs—if your organization requires specific platforms for security or integration reasons, we'll work within your ecosystem. All tools we use meet enterprise security and privacy standards.
What types of insurance coverage does PH1 have?
PH1 maintains comprehensive insurance coverage appropriate for professional services engagements with enterprise clients. Our coverage includes Professional Liability (Errors & Omissions) insurance with limits that satisfy typical Fortune 500 vendor requirements, Commercial General Liability insurance, and Cyber Liability coverage protecting against data breach incidents. We also carry appropriate Workers' Compensation coverage for our team. Certificates of Insurance are readily available upon request for your procurement and legal review. For clients requiring specific coverage limits or additional insured status, we can typically accommodate these requirements. Our broker can speak directly with your risk management team if detailed coverage discussions are needed during vendor qualification.
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